ICEBREAKERS

THE BAD BREATHALYZER

OVERVIEW

The Bad Breathalyzer was an ambitious experiment in interactive product sampling for Icebreakers Cool Blasts. Developed in secret with the team at Arnold Boston’s Innovation Labs, the machine was a functional prototype equipped with specialized sensors to quantify the chemical markers of bad breath—turning your morning coffee or lunch choices into a real-time performance metric. The worse the data, the more Icebreakers were dispensed.

While the machine was fully realized and technically sound, it ultimately never saw the fluorescent light of a real-world bar. It remains one of my favorite projects.

ROLE

Senior Copywriter / Creative Technologist / Animator

HERO VIDEO // THE BAD BREATHALYZER

Icebreakers Bad Breathalyzer circuit drawing

PROTOTYPE // CIRCUIT DRAWING

Icebreakers Bad Breathalyzer prototype image

PROTOTYPE // MACHINE DETAIL

Icebreakers Bad Breathalyzer activation image

PROTOTYPE // ACTIVATION DETAIL