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C4 ENERGY

ALL HOPPED UP

CLIENTC4 ENERGY

AGENCYIN-HOUSE - DEPARTMENT OF CREATIVE

FORMATBRAND FILMS + INTEGRATED PLATFORM

TYPEBRIEF

OVERVIEW

Beer has spent decades building one of the most recognizable worlds in advertising. This product and marketing strategy set out to hijack every iconic beer trope to set up for the big reveal: it's not beer. It's C4 All Hopped Up.

Our team helped develop and name this experimental beer flavored energy drink and had a lot of fun doing so.

ROLE

Senior Director of Creative / Film Co-Director

FILM // REMINDS ME

FILM // DRINKING

FILM // JIMMY

SOCIAL // POUR

SOCIAL // HORSE

SOCIAL // FLAVOR NOTES

SOCIAL // CHEERS

C4 All Hopped Up poster: Dog

POSTER // DOG

C4 All Hopped Up poster: Beer

POSTER // BEER

C4 All Hopped Up poster: Beernt

POSTER // BEERNT

INDEX // RETURN TO ROOT