HERO FILM // WE ARE ALL ATHLETES

WE ARE ALL ATHLETES

The campaign launched with Super Bowl champion Saquon Barkley, positioning one of the world’s most recognizable athletes alongside a diverse community of people whose daily pursuits demand the same commitment and drive.

CAMPAIGN FILM // WE ARE ALL ATHLETES
CAMPAIGN FILM // WE ARE ALL ATHLETES
CAMPAIGN FILM // WE ARE ALL ATHLETES

THE OFFICIAL ENERGY DRINK OF SUMMER™

We extended the athletic moments into posters, outdoor and paid assets featuring trademarked lines and badass visuals captured on set.

C4 Energy campaign poster: Bad Idea
POSTER // BAD IDEA
C4 Energy campaign poster: Water
POSTER // WATER
C4 Energy campaign poster: Cannonballs
POSTER // CANNONBALLS
C4 Energy campaign poster: Sunburns
POSTER // SUNBURNS

CAMPAIGN TAKEOVER

To launch “The Official Energy Drink of Summer™,” we transformed a New York City ferry into an immersive C4 experience—wrapping tables, floors, windows, and interior surfaces with campaign creative to create a floating brand world.

C4 Energy NYC ferry environmental brand takeover
NYC FERRY ACTIVATION // ENVIRONMENTAL BRAND TAKEOVER
C4 Energy branded table wrap on the NYC ferry
BRANDED TABLE WRAP
C4 Energy NYC ferry interior
FERRY INTERIOR
C4 Energy horse jumping over two men on a couch
HUMAN GENERATED CONTENT POSTER
C4 Energy outside table wrap
OUTSIDE TABLE WRAP
C4 Energy knight on a skateboard poaster
C4 KNIGHT ON A SKATEBOARD POSTER
C4 Energy BMX fire jump poster
BMX FIRE JUMP
C4 energy Ben Jammins poster on the floor
BEN JAMMINS Y'ALL!