INDEED

THE WORLD CAN WORK BETTER

OVERVIEW

The world of work has fundamentally shifted, and with it, the need for a more human-centric hiring experience.

I led the Creative Direction for Indeed’s global brand platform relaunch—a multi-market initiative built on the premise that better work leads to better lives. As Group Creative Director, I navigated a complex global team, partnering with 72andSunny and VaynerMedia to scale a unified message across regions.

The campaign focused on tangible improvements to the hiring ecosystem: radical salary transparency, skills-based matching, and tearing down the barriers of traditional degree-based hiring. It was a high-stakes, high-velocity project that set a new benchmark for brand communication in the hiring space.