IBM

THE BIRTH OF WATSON AI

OVERVIEW

Before Watson became a household name in enterprise AI, it was a room-sized computational enigma. Our challenge was to demystify this technology for a global audience by proving it could outperform the world's best on Jeopardy! I was part of the core team tasked with architecting Watson’s original digital identity—translating raw, algorithmic processing power into a personality that could compete on a live, high-stakes game show. By focusing on the intersection of human intuition and artificial intelligence, we turned an abstract engineering marvel into a compelling, understandable character.

ROLE

Art Director

HERO ANIMATION // WATSON

HERO VIDEO // THE BIRTH OF WATSON AI

BRAND FILM // WATSON AI