MOBIL 1

CRUISER TO CAB

CLIENTMOBIL 1

AGENCYBBDO NY

FORMATFILM + PRINT

TYPEBRIEF

OVERVIEW

Mobil 1’s competitive advantage has always been longevity: it was the first synthetic motor oil proven to outperform conventional oils, effectively granting engines a second life. To bring this to life, we dramatized the engine’s endurance by following a retired police cruiser’s journey into its “second life” as a city cab.

ROLE

Senior Art Director

HERO VIDEO // CRUISER TO CAB

Mobil 1 Cruiser to Cab spray booth image

PRINT // SPRAY BOOTH

PRINT // SECOND LIFE

INDEX // RETURN TO ROOT