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SAMSUNG

DESIGNED FOR PLAY

CLIENTSAMSUNG

AGENCYR/GA NEW YORK

FORMATGLOBAL LAUNCH FILMS

TYPEBRIEF

OVERVIEW

The tablet category has long been caught in an identity crisis: are they professional productivity tools or personal entertainment devices?

For the global launch of the Galaxy Tab S, we leaned into this tension. Our strategy embraced the device’s versatility, positioning it as the ultimate tool for both focused work and uncompromising play. “The Artist” was featured as one of the top ten viral videos on Ad Age.

ROLE

Associate Creative Director

HERO FILM // THE ARTIST

HERO FILM // DESIGNED FOR PLAY

HERO FILM // DESIGNED FOR PLAY

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