[ ← RETURN TO INDEX ]

SMARTFOOD

WE SNACK

CLIENTSMARTFOOD

AGENCYR/GA AUSTIN

FORMATREBRAND + INTEGRATED CAMPAIGN

TYPEBRIEF

OVERVIEW

After 30 years in the market, Smartfood needed a new narrative to connect with a younger, modern audience. Drawing inspiration from the brand’s vintage aesthetic, we crafted a campaign that celebrated the agency of the consumer, encouraging young women to own their snacking choices without irony or apology.

ROLE

Creative Director

HERO FILM // WE SNACK

CAMPAIGN FILM // SMARTFOOD

CAMPAIGN FILM // SMARTFOOD

BRAND SYSTEM // BRAND BOOK

Smartfood Who Cares campaign asset

SOCIAL // WHO CARES

Smartfood Dig In animated campaign asset

SOCIAL // DIG IN

Smartfood Overheard animated campaign asset

SOCIAL // OVERHEARD

Smartfood campaign mobile phone layouts

DIGITAL // MOBILE SYSTEM

INDEX // RETURN TO ROOT