Austin Humane Society

When looking for a new pet, people spend more time searching online than in shelters. So the Austin Humane Society wanted to connect their dogs with potential owners over the web. Our solution came by using an often disliked advertising medium in a surprisingly loveable way. Since retargeting ads follow people, we used them to show how loyal shelter dogs are. 


The campaign won “People’s Choice” at The Webby Awards.

CD: TJ Walthall

AD: Jose Jorge Netto

CW: Cameron Murray,

Designer: Alejandro Larramendi

Each dog’s profile page had a unique tracking pixel, so if you showed any interest in them they would follow you around the internet.