Beats - Be Heard

Agency: Anomaly LA

Armed with the full cast of Beats athletes, a chest beat, and the most iconic sports anthem of all time — Seven Nation Army, Beats set out to tell the world what it means to #BEHEARD.


We created an incredible amount of content for social across multiple channels, and showed up for each athlete when it was their moment to be heard. 


Christmas day stadium activation

We focused on a huge sports moment to amplify and bring the iconic chest beat to life with the help of interactive projections and smart LED bracelets.

Giphy Takeover

So many gif’s, all created from the hero film footage in partnership with IlOVEDUST. #BEHEARD were uploaded and tagged on giphy which soon became trending.

Brady Super Bowl Social Reaction

We created content that was posted moments after Tom Brady won Super Bowl LI. 

We cut a unique spot for each Beats athlete and surrounded their big media moments with the content.