Nike - The Next Wave

Agency: WK Shanghai

The brief was to express the meaning of “Just do it.” for China the words literally don’t translate into the Chinese language.

Individual Stories

Additional films featured athletes from “The Next Wave” anthem film, and told their deeper individual stories.


We also make some outdoor boards that doubled as social content generators. The type was captured “live” in camera in places that would inspire people to play sports. The murals were left up to allow anyone to make their own version of the billboard and share it on social.